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Zubin Crackers for Social Good

About the Zubin Cracker

In 2021, for the Christmas and New Year’s season, we launched the Zubin Cracker (not an edible item). It came in red and white, decorated with intricate, hand-drawn sketches representing Hong Kong and Christmas. These Christmas crackers made for a fantastic decoration on Christmas trees or dinner tables during the holidays. Each cracker contained a crown, a joke and a novelty item.

Participate in the Inclusive Design Contest to design the next Zubin Cracker!

Why Should You Support the Zubin Cracker?

By purchasing the Zubin Cracker, you extend support to The Zubin Foundation and Hong Kong’s marginalised ethnic minority community. In 2021, this cracker was:

  • Created by Hong Kong’s diverse youth including ethnic minorities who underwent training to learn about business and sustainability from industry experts. Please see SEA Change programme for more details.

  • Made in a social enterprise supporting the employment of ethnic minorities 

  • Sold by partners across Hong Kong who support racial diversity and the UN Sustainable Development Goals (SDGs)

All proceeds go towards The Zubin Foundation's work for Hong Kong’s marginalised ethnic minorities in mental health, support for women and girls and providing jobs and opportunities. 


The Zubin Cracker by The Zubin Foundation is working towards improving our impact on sustainability through the UN Sustainable Development Goals (SDGs) 8, 10, 12 and 17. Click here to view our value chain and click here to learn more about our SDGS and targets in 2021.

Where to Buy? (Sales are now closed)


  • Bookazine​ (closed)

  • Grand Hyatt Hong Kong (closed)

  • Hyatt Regency TST, Hong Kong (closed)

  • Lion Rock Press (closed)

  • LEVADE, The Hong Kong Jockey Club (closed)


Our e-store is now closed.

Community Fairs

  • (closed) Disovery Bay Christmas Market on Sunday, 7th November from 11.00am to 6.00pm

  • (closed) AWA Charity Bazaar on Thursday, 11th November from 11.30am to 7.30pm

  • (closed) American Club NGO Christmas Fair on Friday, 3rd December from 5.00 to 7.30pm

  • (closed) Swire Properties Annual Christmas Street Fair from Thursday, 2nd December to Sunday, 5th December

  • (closed) Conrad Christmas Fair, on Thursday, 9th December

Click here to see our partners.