The Problem

The global pandemic significantly impacted the economic conditions of the ethnic minority community, the vast majority of whom live in Yau Tsim Mong. 

We saw a lot of pain in the community, like the fire in 2020, regardless of race and religion. As we all find our bearings in the post-pandemic world, it became critical to provide holistic support to the ethnic minorities in this district to help them build resilience and a strong network. 

Based on our observations from Call Mira and the Ethnic Minority Well-being Centre, we found ethnic minority mothers were usually the ones to understand the needs of their family members. They also have a strong network in the community with other mothers and quickly bond with each other.  

We recognised the potential of these grassroots women who were a great asset for promoting the importance of mental well-being, addressing potential mental well-being needs in the community and encouraging them to seek help.  

Our Work

CARE Support for Ethnic Minorities at Yau Tsim Mong:

The Zubin Foundation initiated a pilot project in Yau Tsim Mong, providing 3-tier support to disadvantaged communities. 

  • Tier 1: Provide essential food support to 320 Ethnic Minority Families in financial need for 3 months, in partnership with ethnic minority grocery stores, thereby enhancing their business as well.
  • Tier 2: Create gatherings and provide educational workshops to rebuild the community.
  • Tier 3: Provide social-emotional support to individuals with emotional and mental health needs.

Learn more about our findings in this report: Ethnic Minorities in Yau Tsim Mong.

Ethnic Minority Well-being Ambassador Programme:

We identified grassroots women in the Yau Tsim Mong district who wanted to help their community. They were provided with training in primary mental health first-aid skills to become mental well-being ambassadors for their community. 

The women ambassadors: 

  1. Raise awareness of mental well-being in their community
  2. Identify ethnic minorities with potential mental well-being needs 
  3. Encourage them to seek help from the relevant support services 

Our Impact

Our Sponsor

  • The Hong Kong Jockey Club (CARE Support for Ethnic Minorities at Yau Tsim Mong, 2021-2022)
  • Mental Health Initiatives Funding Scheme (Ethnic Minority Well-being Ambassador Programme 2022-2023)


To sponsor this programme, please contact:  

Sandy Chan | Operations Director | | +852 2540-9588