United Colours of Hong Kong Initiative

Hong Kong has an ethnic minority population of about 3%, excluding foreign domestic helpers. This population includes Indian, Pakistani, Nepalese, Filipinos, Indonesians and Thais. The largest of this population is the South Asian community.


As part of raising awareness of EMs within the larger Hong Kong community we are initiating a social media campaign to celebrate and tell positive EM stories.


There is a great power in storytelling and each EM story is so unique, so powerful and so inspiring it its own right.


This will be a collaborative project coordinated by Anjali Nihalchand (Pollination Projects) and a Creative Partner for Photography/Video (TBC), working alongside TZF and more importantly with the EM community.


This is a social endeavor to assimilate and humanize the EMs while educating the larger non-EM, Chinese speaking community of Hong Kong.


We are ALL HONG KONGERS, all shades of colour who are contributing to HK socially and economically and we need to cultivate equality, respect and compassion so we can wholeheartedly call Hong Kong our home.


Interview and select 25 EMs to feature with the following profile:

  • You have to be an EM born in Hong Kong

  • You have to either speak, read or write Traditional Chinese

  • You are between 18-35 years of age

  • You have to be willing to have your picture taken and have it be posted on our Instagram account

  • You have to complete the survey provided. We will take what you say as being 100% true

  • You have to share the post/campaign among your peer set on your social media channels

  • You need to adhere to meeting on a Saturday or Sunday (when convenient for you) for 2 hours to have your picture/video taken. Note, some will be selected to be part of a video story

  • You need to ‘show up’ if you agree to participate

We are looking for 4 EM Volunteers to collaborate with us:

  • Someone who can translate posts from English to Cantonese and Cantonese to English

  • Someone with graphic design skills who can edit the images to ensure consistency

  • Someone technical who can add subtitles to the videos (easy to do with free software)

  • Someone who can work with us and help manage the account with interesting Hashtags and to help build followers. A digital guru

For More Information:

Anjali Nihalchand


+852 92785894

© 2019 The Zubin Mahtani Gidumal Foundation Limited (registered charity in Hong Kong - IR 91/12344)